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The Person Who IS the Business

If one funeral would sink the company, the company is uninsured.

Every closely-held business has at least one person whose death would stop revenue cold — the founder who holds the relationships, the rainmaker who holds the pipeline, the operator who holds the whole thing together. Banks know it: key-person coverage is routinely a lending condition. Most owners find that out at the loan closing, not the planning table.

Key person insurance is company-owned coverage on that person’s life. The business pays the premium, the business is the beneficiary, and the death benefit lands as liquidity in the exact quarter the company needs to replace revenue, calm the bank, recruit a successor — or wind down on the owners’ terms instead of a creditor’s.

The §101(j) trap almost nobody flags

Since the Pension Protection Act of 2006, employer-owned life insurance death benefits are TAXABLE unless the notice-and-consent rules of IRC §101(j) were satisfied before issue — written notice to the insured, written consent, and Form 8925 filed annually. Policies put in force without it turn a tax-free benefit into ordinary income. We design around §101(j) from day one and review existing policies that weren’t.

Premiums, honestly

Key-person premiums are not tax-deductible (IRC §264) — anyone who tells you otherwise is selling. The trade: after-tax premiums in, income-tax-free death benefit out when §101(j) is handled. For a business, that is still the cheapest liquidity that arrives exactly on the worst day.

Cash value works for the company too

Structured as permanent coverage, the policy builds cash value the business can access — a balance-sheet asset, borrowable for the slow season or the expansion, that doubles as an informal funding source for the key employee’s own retention package.

Asked Across the Desk

Key Person Insurance — the honest answers.

The working conventions are a multiple of the key person’s compensation (commonly 5–10×) or their share of revenue or profit contribution over a realistic replacement window — the years it takes to recruit, train, and season a successor. Lenders often set their own floor as a loan condition. We model it from your P&L, not a rule of thumb: what revenue actually walks out the door, and how long until it walks back in.