For Business Owners & Partners

The business is the estate. Insure it like one.

Most owners carry the company’s whole risk on their own pulse: the revenue that stops if they do, the buyout their partners can’t fund, the estate tax bill that wants cash from a balance sheet made of buildings and goodwill. CentraLife designs the insurance layer for all three — with your CPA and attorney, not around them.

Pick the Problem

Three exposures. One design table.

The Part the Industry Skips

Owners insure the truck, the building, the lawsuit — and skip the owner.

The general-liability policy renews every year without a thought. Meanwhile the buy-sell sits unfunded, the key-person coverage is whatever the bank required in 2019, and the owner’s own retirement is “the business is my retirement” — a plan that requires selling it, someday, to someone, at the right price. The design table covers all of it in one pass.

  • Key person coverage sized from your P&L — with the §101(j) paperwork that keeps the benefit tax-free
  • Buy-sell funding re-read against Connelly v. United States (2024) — before it costs seven figures
  • The owner’s own exit: max-funded cash value that grows outside the company’s risk
The Short Answer

How business owners actually use life insurance.

Business owners generally use life insurance for four distinct jobs, and each one has its own owner, beneficiary and tax treatment: key person coverage (the company owns a policy on the person revenue depends on), buy-sell funding (the money that actually pays for a deceased owner’s shares), executive benefits (a §162 bonus or informally funded deferred-compensation plan used as retention), and the owner’s personal accumulation and estate liquidity. Choosing the wrong owner for the policy is the expensive mistake — not choosing the wrong carrier.

The tax mechanics that decide the design: premiums are generally not deductible when the business is directly or indirectly a beneficiary (IRC §264); employer-owned death benefits are taxable above premiums paid unless the notice-and-consent requirements of IRC §101(j) were met before issue and Form 8925 is filed with the return; and in Connelly v. United States, 602 U.S. 257 (2024), the Supreme Court held unanimously that insurance proceeds a corporation receives to redeem a deceased shareholder’s stock are a corporate asset that increases the company’s value for estate-tax purposes, without an offsetting deduction for the redemption obligation. Redemption-style buy-sells written before 2024 should be re-read against that holding.

Sizing is a liquidity question, not a rule of thumb. For deaths in 2026 the federal basic exclusion amount is $15,000,000 per person (up from $13,990,000 in 2025) and the annual gift exclusion is $19,000 — the numbers that drive whether estate liquidity is the binding constraint and how trust premiums get funded. Below that line, illiquidity is still the problem: a concentrated, closely held estate is paid for in cash on a deadline. CentraLife designs the insurance layer with your CPA and attorney; nothing here is legal or tax advice, and every figure should be verified at irs.gov before you sign anything.

Structure by Structure

Who should own the policy, compared.

Key Person
Cross-Purchase Buy-Sell
Entity Redemption
ILIT-Owned Liquidity
Who owns the policy
The business
Each owner, on the others
The company
An irrevocable trust (ILIT)
Who receives the death benefit
The business
The surviving owners personally
The company
The trust, for the family
What the money is for
Replacing lost revenue, calming lenders, funding a search
Buying the deceased owner’s shares directly
The company redeems the shares
Estate settlement costs and equalizing heirs
Premiums deductible?
No — IRC §264
No
No
No (gifts to the trust use the $19,000 annual exclusion)
Death benefit income-taxable?
Tax-free only if §101(j) notice/consent was met before issue and Form 8925 is filed
Generally income-tax-free — IRC §101(a)
Same §101(j) requirement applies
Generally income-tax-free — IRC §101(a)
Effect on the estate
Raises company value if proceeds stay in the company
Proceeds sit outside the company; buyers get basis step-up in the purchased shares
Connelly (2024): proceeds increase the company’s value for estate tax
Kept outside the taxable estate if the trust buys the policy (watch the 3-year rule, IRC §2035)
Main caveat
Paperwork fails quietly — consent must pre-date issue
Policy count grows fast with many owners (N×(N–1))
Simplest to administer, most exposed post-Connelly
Irrevocable — sizing and drafting come before signatures

2026 figures from the IRS inflation-adjustment release. Structure is decided with your CPA and attorney; this table is educational and not legal or tax advice.

Asked Across the Desk

Business coverage — the honest answers.

Four families of work: key person coverage (company-owned protection on the people revenue depends on), buy-sell funding (cross-purchase and post-Connelly redemption designs), executive benefits (§162 bonus plans and informally-funded deferred compensation as golden handcuffs), and owner personal planning — the max-funded cash-value designs that build the owner’s own retirement outside the business. Most engagements touch more than one.
Primary Sources

Reviewed and fact-checked 2026-09-08 by CentraLife (Mike Hamade). Educational information only — not legal, tax, or individualized financial advice. Tax law and IRS figures change; verify current amounts at irs.gov and confirm structure with your own CPA and attorney before acting.

Bring the buy-sell. We’ll bring the math.

A licensed advisor reviews what you have — agreements, in-force policies, the lender requirements — and shows you what’s funded, what isn’t, and what it costs to fix. No cost, no obligation.